About

Aspiring Media Buyer and Digital Marketing Specialist with a unique, data-first approach grounded in Computer Science. Proficient in analyzing campaign metrics and utilizing DSPs to make informed, real-time bidding decisions. Combines technical proficiency with marketing acumen to reduce customer acquisition costs and drive scalable audience growth.

Professional Experience

Founder & Digital Marketing Manager

2023 - Present

Self-Employed, Casablanca

  • Launched and scaled a cosmetic product business by conceptualizing and executing end-to-end digital marketing strategies.
  • Planned, built, and optimized multi-territory Facebook & Instagram ad campaigns targeting audiences in Europe and Morocco, managing the entire campaign lifecycle from budget allocation to performance analysis.
  • Generated qualified leads for B2B partners through targeted Facebook advertising, demonstrating an ability to drive results for external clients.
  • Analyzed campaign metrics (CTR, CPC, Conversion Rate) to make data-driven decisions, reallocating budgets towards top-performing audiences and creatives.

Media Buying Trainee & Project Contributor

2025 - Present

Media Buying Academy, Casablanca

  • Completed an intensive, hands-on training program in modern media buying techniques and platforms.
  • Applied theoretical knowledge in a practical setting by collaborating with peers and instructors to launch and manage real-world campaign simulations.
  • Gained direct, practical experience with key digital advertising platforms (e.g., Meta Ads Manager, Google Ads, DSPs) as part of the academy's learn-by-doing methodology.
  • Mastered techniques in audience segmentation, bid strategy, and creative A/B testing through structured projects.

E-commerce Manager & Founder

2025 - Present

Eleghomme Project | Self-Employed , Casablanca

  • Founding and managing a direct-to-consumer e-commerce venture specializing in high-quality men's suits and custom tailoring, targeting the Moroccan and European markets.
  • Applying a full-funnel digital marketing strategy: leveraging expertise in Meta Ads, Google Ads, and email marketing to drive brand awareness, customer acquisition, and retention.
  • Implementing data-driven optimization: utilizing Google Analytics 4 and platform data to track KPIs, conduct A/B tests on ad creatives and landing pages, and systematically improve ROAS and reduce CPA.
  • Managing the end-to-end customer journey, from initial ad engagement through the sales funnel to post-purchase satisfaction.

Education & Certifications

Digital Marketing & Media Buying Certification

2025 - 2026

Media Buying Academy

A specialized program focused on the practical skills of a Media Buyer, including campaign strategy, audience targeting, budget management, and performance analysis across key digital platforms like Google Ads, Meta Ads, and programmatic DSPs.

Bachelor in Computer Science

2025 - 2026

Faculté des Sciences et Techniques, Settat

Gaining a comprehensive foundation in software engineering, data structures, algorithms, and database management. This program equips me with the rigorous problem-solving and analytical skills essential for data-driven marketing and process automation.

DEUST in Mathematics, Physics, and Computer Science

2023-2025

Faculté des Sciences et Techniques, Settat

A two-year intensive university diploma providing a strong multidisciplinary background in core scientific principles. Enhances my ability to analyze complex data sets and apply logical, quantitative reasoning to marketing challenges.

AI Career Essentials

2024

ALX morroco

Acquired foundational knowledge in Artificial Intelligence concepts, ethics, and practical applications. Understand how emerging AI technologies are transforming marketing and advertising landscapes.

Core Competencies / Skills

Channel Expertise

Paid Social (Meta/Instagram TikTok LinkedIn Pinterest) Paid Search (Google Ads Microsoft Advertising) Native Advertising (Outbrain Taboola) Video (YouTube)

Analytics & Tracking

Google Analytics 4 (GA4) Google Tag Manager Pixel Implementation Conversion Tracking A/B Testing Data Analysis ROI & ROAS Analysis Attribution Modeling

Tools & Platforms

Google Marketing Platform (DV360 CM) Google Ads Meta Business Suite Shopify Microsoft Excel (PivotTables VLOOKUPs) Tableau/Looker SQL

Media Buying & Trading

Programmatic Buying DSPs (DV360 The Trade Desk) RTB PMPs Ad Exchanges (Google AdX Xandr) Bid Strategies Frequency Capping Viewability

Performance Metrics

Reduction in CPA

-35% on average

Optimized acquisition campaigns for e-commerce clients in Morocco.

Increase in ROAS

+42% over 12 months

Implemented advanced bidding strategies and precise audience segmentation for Moroccan markets.

Specialisation

  • Programmatic & Social Media Buying
  • Performance Marketing & ROAS Optimization
  • Data-Driven Campaign Strategy
  • Marketing Analytics (GA4, SQL, Python)
  • Audience Segmentation & Targeting

Langues

Arabe

Courant

Français

Bilingue

Anglais

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